Serbia Convention Bureau (SCB) strives towards realising its mission for developing, marketing and positioning Serbia as the leading and fastest-growing MICE destination in Southeast Europe in accordance with UN Sustainable Development Goals.
Through its Partnership Program, SCB works with the meeting industry network key stakeholders, comprised of hotels, conference venues, DMC and PCO agencies and other related service providers. Across this network, SCB promotes actions for a profitable, sustainable, and inclusive MICE industry in Serbia.
SCB endeavours to do its best to:
- help associations and meeting and event organizers in hosting sustainable events in the country and implement their activities in Serbia in a way that contributes to Serbia's progress in achieving SDGs.
- support our industry partners in fulfilling their own commitments to visitors, but also to wider community, and the environment protection.
SCB Sustainability hub online platform is expected to become a reference point for sharing the best practices and know-how in sustainable business events, including the pool of experts from the field