Serbia Convention Bureau (SCB) strives towards realising its mission for developing, marketing and positioning Serbia as the leading and fastest-growing MICE destination in Southeast Europe in accordance with UN Sustainable Development Goals.

Through its Partnership Program, SCB works with the meeting industry network key stakeholders, comprised of hotels, conference venues, DMC and PCO agencies and other related service providers. Across this network, SCB promotes actions for a profitable, sustainable, and inclusive MICE industry in Serbia.

SCB endeavours to do its best to:

SCB Sustainability hub online platform is expected to become a reference point for sharing the best practices and know-how in sustainable business events, including the pool of experts from the field