On Tuesday, 30 January, the inaugural annual meeting of the Sebian meetings industry was organized by the Serbia Convention Bureau at the Courtyard Belgrade City Center hotel.
The event gathered the leading sales and marketing people from MICE destinations in Serbia, primarily from larger four- and five-star hotels, colleagues from PCO and DMC agencies, congress centers and special venues, along with representatives of the main MICE destinations in Serbia, as well as Air Serbia.
This was an opportunity for joint analysis of the results in the previous year, presentation of plans for 2024, exchange of opinions and networking. Director of NTO Serbia, Marija Labović, referred to the record-breaking results in Serbian tourism in 2023, and activities on the market of international associations, while Dejan Crnomarković, on behalf of the Serbia Convention Bureau, presented the plan of activities, participations at specialized B2B trade shows and organization of SCB events in 2024.
After the working part, conversation and socializing continued in a less formal atmosphere.