Serbia Convention Bureau (SCB) strives towards realising its mission for developing, marketing and positioning Serbia as the leading and fastest-growing MICE destination in Southeast Europe in accordance with UN Sustainable Development Goals.

Through its Partnership Program, SCB works with the meeting industry network key stakeholders, comprised of hotels, conference venues, DMC and PCO agencies and other related service providers. Across this network, SCB promotes actions for a profitable, sustainable, and inclusive MICE industry in Serbia.

SCB endeavours to do its best to:

SCB Sustainability hub online platform is expected to become a reference point for sharing the best practices and know-how in sustainable business events, including the pool of experts from the field.


Within the framework of its Sustainability hub, Serbia Convention Bureau has undertaken a digital initiative aimed at fostering sustainability within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.

For 8 weeks throughout November and December 2023, on our LinkedIn profile, we published inspirational and informative posts grouped under three sections:

  1. Local experts pool: creating and presenting a network of dedicated experts offering important insights and guidance on sustainable event planning aligned with the United Nations Sustainable Development Goals (SDGs).
  2. Best Practices Catalogue: showcasing sustainable practices implemented by industry partners including hotels, venues, PCOs (Professional Conference Organizers), and DMCs (Destination Management Companies). Through spotlighting successful sustainability initiatives, the hub aimed to inspire and encourage broader adoption of sustainable practices across the industry.
  3. Knowledge Database: Sharing relevant articles and resources focused on sustainability within the events industry. Continuously updated with the latest insights and research, the knowledge database served as a valuable resource for professionals seeking to integrate sustainability into their event planning processes.

Embracing the philosophy of collective action and shared knowledge, Serbia Convention Bureau invited industry representatives to contribute their own materials, success stories, and insights to enrich the hub. By fostering collaboration and knowledge-sharing, the hub aims to inspire positive change and drive meaningful progress towards a more sustainable event industry in Serbia.